Lighting: Nowadays, cameras are very sensitive to light; many people would think they do not need any light to take a good image under any kinds of lighting conditions. However, it is the way light hits and reflects off a surface and into our eyes that creates the mood, the look, the style of an image. By carefully using lights and light modifiers, we can change the look of a room, a scene, and the emotions we want. The result is an image that is crafted to fit the vision of the photographer to show off any product or to convey any message clients want to communicate.